One day in your life.You go down the street with your Adidas Stan Smith , your Nike Air Jordan tracksuit and your sports bag purchased at Amazon .In it you keep your Pixel C of Google , right next to your iPhone 7 Plus .You are a walking shop, but Do you know the history of your products? What's more, do you know where the names of the most famous companies come from ?
And, although it does not seem so, the names of the companies that dominate the world have their meaning.In some cases more relevant than in others, but always with a story behind.And since almost every day we make use of many of their products, it is worth knowing where the names of the most famous companies come from .Some of them will surprise you.They will make the 5 incredible innovations that scientists foresee for 2022
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Where do the names of the most famous companies come from?
Although not Whether at the level of partners, we are a relevant part of the most important companies in the world.At the level of a drop in an ocean, but part after all.We collaborate in its history by buying and using or their products.That is, knowing where the names of the most famous companies come from is like knowing our own genealogical tree.Okay, saving a lot of distances but, let's face it, you go more to Zara's store than your grandparents' house.Is it or isn't it?
Zara
And speaking of Zara , how not to start with the spearhead of the empire Inditex.One of the most recognizable brands on the planet, in the hands of Amancio Ortega, the richest man on it.A Amancio Ortega whose first option for Zara was not Zara but Zorba. The reason was none other than the movie Zorba, The Greek (1964) that made the Galician businessman fall in love to the point of wanting to call it at the beginning of his empire.
Luckily, the first shop that opened Amancio Ortega in La Coruna , there by 1975, had a Zorba bar just over two streets .The owner told him that it would be weird to call himself the same and the retail mogul opted to change the name to Zara, even once Zorba's design was done.That is, he did not go too far and I look for the word closest to Zara, so as not to have to spend too much on the new template.things like they are, shopping for Zorba is not the same as going to Zara.
A company to dominate them all.The multinational that knows more about you than you do.That he knows what you are going to buy, before you buy it.The saint of the searches that solves everything, owes his name... to a typographical error ! Larry Page, one of its two founders, did a brain storming to look for the name and the suggestion that I draw was Googleplex , one of the largest numbers described by the human being.
They wanted to value the amount of information and data that would be in your search engine .Well, when putting it on the site, someone wrote it wrong , but Page and Sergey Brin liked it and registered it like this.All happy.
Adidas
How nice it would have been if the acronym legend All Day I Dream About Soccer was true.It is not.Not much.less.Adidas is a diminutive of the name of its founder, the German Adolf Dassler. Known as Adi, he began manufacturing shoes after participating in the World War I , along with his brother Rudolf Dassler.
At that time his name was Gebruder Dassler Schuhfabrik .In 1948, Rudolf and Adolf separated.The first estate Puma and it didn't go bad at all.The second, renamed Gebruder Dassler Schuhfabrik and I call her Adidas.Much more exportable.
Amazon
Even if it seems a lie, Amazon was founded in 1995.Jeff Bezos, the real genius behind the company, wanted to call Cadabra his, at that time, online bookstore.Luckily, his lawyer, Todd Tarbert , convinced him to that name sounded too much like a corpse.
The second option was Relentless but it was ruled out as complicated (although if you enter Relentless.com it will take you to Amazon).In the end, Bezos chose to name his site as the longest river in the world.Just that, this was in the company's first logo.Now, Amazon is bigger than the Amazonas.
McDonald's
The founder McDonald's had two details: one good and one bad.the name of the original owners of McDonald's hamburgers in their empire.The bad thing, to take away the idea at a ridiculous price.And Raymond Kroc came smoothie machines, when he ran into Dick and Mac McDonald , managers of a restaurant at San Bernardino , California.
He liked his burgers so much that he associated with them and raised franchises all over the country.When the business started to work, I bought the rights for 2.7 million dollars , in 1965.I saw it, they fell very short asking for money from the McDonald brothers.At least none was called Ronald.
ASOS
The name of ASOS if that is an acronym.Specifically of As Seen On Screen , name of the original site that was launched in 1999 .At that time it was an online clothing store that started to rise like the foam.
To make the name more accessible and easy to remember , it shortened to ASOS and now dominates the world of online retail worldwide.
IKEA
What does IKEA mean? Furniture? Wood? Bed? Showy colors? The truth is that it is a word that does not exist, or did not exist, when Ingvar Kamprad, founder of the company, chose it.As simple as joining the first two letters of his name, with the initials of the name of his farm and the town of Sweden where he grew up: Elmtaryd and Agunnaryd .
The combination did not go wrong.Imagine it was called Annouk, his farm would have been called Asgard and his village out Lomma? We would have a serious problem.
Source: Insider
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